Services

Advisory Services

Fractional CXO

• CTO
  Technology leaders brought in to solve your organization’s largest problems.
• CSO
  When you need additional leadership to discuss strategy. Whether you have too many ideas, or not enough, look outside your ISV.
• CRO
  If you’re looking for sales leadership, someone to train your staff, or assist in navigating and closing enterprise deals.
• CMO
  Marketing often devolves into branding or KPIs that don’t equate to revenue. Fractional marketing leadership will make the hard decisions to get your ISV on track.

Go-To-Market Strategy

Licensing

Connecting what’s best for your ISV to what’s best for your clients.

Pricing

Communicating the stability and confidence in your product.

Bundling

Establishing internal or external partnership bundles.

Marketing

Without communicating the “why” to your clients, it’s just noise, and your ISV is fishing.

Channel Development

Understanding and developing the right channel for your ISV isn’t just about finding the best path for maximum growth. It’s about avoiding the wrong paths that will slow down deals, leave money on the table, and frustrate your sales force.

• Managed Service Providers
• System Integrators
• Contract Vehicles
• Marketplaces
• Distribution
• Consultants
• Platforms
• Value-Added Resellers (VAR)
• Advisors
• Original Equipment Manufacturer (OEM)

Talent Acquisition